Thursday, August 5, 2010

Exclusive listing or Open listing?

Whats the difference?

Exclusive – Only 1 agency is listed to sell the property
Open – Multiple agents listed to sell the property

Now to look at each in detail :-

Open listing have multiple agents selling your property. You may get access to more buyers than with an exclusive listing however the agent that sells the property is the ONLY agent that gets paid for the listing. This may mean that your property will sell faster but not necessarily for the best price. The agents then work less for you and more for the buyer because if they don’t sell the home ‘now’ they won’t get paid in the long term for the work that they have put into the sale.

If you would like to develop a strong partnership with the Agent marketing your property an Exclusive listing is the type of listing you need. With an exclusive listing your agent works solely for you. As every property, market and client is different, the agent and your self can work closely to develop a strong marketing strategy. For yourself, you only need to be talking to one Agent/Agency rather than numerous agents/agencies and therefore give and take feedback quickly and effectively. Your agent will know their buyers and can direct qualified candidates to you property.

So what is best for you? Depends on whether you are looking for a quick sale with the possibility of a lower price OR a well thought out marketing campaign that will reap the financial rewards with a better sale price.

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